The general interest in the European sugar sector has been increasing in the light of the expected EU market liberalization in 2017. The EU will certainly grow in importance as a world player after the reform. But even though the quotas won’t be removed until 2017, changes are already underway. The European sugar industry has seen a wave of lively M&A activity, the gap between European and world prices has been weakening, and sugar companies are investing heavily to improve their efficiency. No one seems to be willing to miss the train – and the train is approaching fast.